Yumi: A personal cooking branding
Mariana Ponte
Brand Designer
Graphic Designer
Creative Design
Adobe Illustrator
Adobe Photoshop
Yumi is a personal cooking brand by Megan Taylor. Through her popular YouTube channel, Megan has been teaching viewers how to make easy and healthy recipes right at home. She aims to show the world that eating healthy doesn’t have to be difficult and that it can be enjoyable and rewarding.
My role was to develop a brand that would friendly and eye catching as well as reflect the energetic vibe that Megan transpires. This project deliverables included the primary logo, a short version / symbol, packaging design an a cookbook editorial design.
1. Visual Identity
The primary logo was designed as a speech balloon saying “Yumi!” as if someone would be enthusiastically screaming it. The speech balloon icon represents Megan’s friendly and conversational approach to teaching her audience how to cook healthy meals. The exclamation mark within the speech bubble conveys excitement and energy.
A short version/symbol of the logo was created to be used on social media and other digital platforms. It featured only the exclamation mark inside the speech balloon, which is instantly recognizable and memorable.
The color scheme was selected based on Megan’s energetic vibe, with a bright and bold palette consisting of yellows and oranges.
2. Packaging Design
The packaging design was developed keeping in mind the brand’s focus on easy and healthy meals. The packaging was designed to be easy to open and use, with clear instructions and nutritional information. The packaging was designed in bright and bold colors to make it stand out on the shelves.
