For Winter square, a contemporary bookstore, I developed a clean and memorable visual identity inspired by snowflakes, intersecting bookshelves, and the emotional power of storytelling. The logo features a geometric grid that subtly resembles both the structure of snowflakes and the layout of bookshelves, symbolizing uniqueness, order, and interconnected narratives. Rounded corners and heart-shaped elements add warmth and a human touch, reinforcing the comforting experience of reading. The cool blue gradient evokes winter tones and tranquility, while the custom typography, especially the distinct “Q,” adds character and cohesion across all brand touchpoints.