OXEN Healthcare is a specialized digital healthcare platform designed to help individuals and families manage diabetes and obesity through personalized, evidence-based care. The platform connects users with trusted healthcare providers, offering tailored treatment plans, virtual consultations, and expert-led guidance to improve long-term health outcomes.

Role: Lead UX designer

Responsibilities:  User research, wireframes, prototyping

Tools used: Figma and Framer​​​​​​​

Many healthcare providers lack accessible, user-friendly websites that cater to patients managing diabetes and obesity.

The goal was to create a trustworthy, modern, and inclusive digital experience.

Problem Statement:

Sarah is a busy working mother who needs a simple and reliable way to manage her Type 2 diabetes because she struggles with accessing personalized healthcare and finding trustworthy information online.

Goal:

Sarah wants to find a trusted provider, book an appointment, and access a clear, step-by-step diabetes management plan.

When designing the home page for OXEN, the primary goal was to create an intuitive, welcoming, and informative experience that immediately builds trust with users. The design follows a clean, structured layout, ensuring that users can quickly understand OXEN’s services, navigate easily, and take action (such as booking a consultation). Accessibility was a key focus, ensuring the design is easy to read, mobile-friendly, and visually clear for all users.​​​​​​​

Mockups

Designing for healthcare means prioritizing trust and accessibility.

Patient-centric UX improves engagement and conversions.

Collaboration with healthcare professionals shaped the final product.

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Hey, thanks for exploring the UX design journey behind OXEN.