Social Media and Content Creation for Pa'lante
Ruben Castilla de la Vega
1. Art Direction
2. Content Production
Pa’lante is disrupting the rum space with a brand that's authentic to Millennials and Gen Zers with Latin American roots. U.S. Latino/a/e/x — Pa'lante was created with this ethos in mind: Hecho por nosotros, para nosotros.
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Posted May 23, 2023
Developed a comprehensive social media strategy, including content creation, posting schedules, and community management to increase engagement and drive sales.
