ABOUT Philippine Startup Week was first staged in 2019, spearheaded by the founding organizers DOST, DTI, DICT, QBO and other supporting organizations, to create the largest startup event in the country.

Every year, PHSW has drawn over 10,000+ registrants from different parts of the world, showcased 100+ Filipino startups, and hosted community events with over 50 partners conducted nationwide.

CLIENT Philippine Startup Week Organizing Team - the Departments of Science and Technology, Trade & Industry, and Information and Communications Technology, together with QBO Innovation Hub and other private agencies.

OBJECTIVE To strategically develop and implement the creative direction for Philippine Startup Week 2023, aiming to elevate the event's branding and positioning in the global startup community.

SCOPE As the lead Art Director for Philippine Startup Week 2023, I was tasked with conceptualizing and executing the overall creative direction for the event. This involved developing a compelling theme that encapsulated the essence of Filipino innovation and entrepreneurship while resonating with a diverse global audience.

Philippine Startup Week 2023 (PHSW23), with the theme, "Investing in Filipino Homegrown Heroes as Global Game Changers", brings together the local startup community during a 5-day conference, happening on November 20-24, 2023. It sets out to tackle sustaining the growth of the local startup scene while forging long-term partnerships, investments, and collaboration to empower Filipino techpreneurs to rise as the next-generation titans of global innovation.

Conducted thorough research to understand the current trends in the startup ecosystem and identify key insights into the target audience's preferences and expectations.

Collaborated closely with the organizing committee to align the creative vision with the event's objectives and values.

Brainstormed and pitched multiple concept ideas, refining them based on feedback and ensuring they aligned with the client's vision and goals.

Developed a comprehensive visual identity system, including logo design, color palette, typography, and graphic elements, to create a cohesive and memorable brand experience.

Oversaw the creation of marketing collateral, including digital and print materials, ensuring consistency and quality across all touchpoints.

Provided guidance and direction to the design team to ensure the successful execution of the creative vision throughout the project timeline.