LIFEXP Website: Design and Development

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LIFEXP

LIFEXP

Supplements and functional foods





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Website Spotlight

🌟 Project Snapshot: LIFEXP Website Revamp

LIFEXP, a Japanese biotech startup, wanted a website to educate and direct customers to their product shop.

• A startup blending advanced biotech with wellness.
• Aim: Educating users and promoting product sales.
• The main platform for consumer education and product showcase.

🔍 Identifying Challenges: The Digital Dilemma

LIFEXP's existing Shopify store lacked a dedicated educational platform for customers.

• Challenge: No educational component in their existing online presence.
• Goal: Build a separate, informative website.
• Focus: Enhance user understanding of LIFEXP’s products.

🎨 Designing the Solution: Creativity Meets Science

Leveraged brand guidelines to create an informative and visually appealing website.

• Utilized founder Guzel Bikbova's provided brand guidelines.
• Focused on a user-friendly design.
• Ensured the design aligned with LIFEXP’s mission and values.

🛠️ Development Journey: Crafting the Web Experience

From initial design to final launch, every stage was meticulously executed.

• Built and tested all pages for responsiveness and user engagement.
• Integrated motion design and SEO optimization.
• Added Japanese localization to cater to the local market.

🤝 Client Collaboration: Triumphs

Maintained an open line of communication throughout the project for seamless collaboration.

• Frequent updates and feedback via WhatsApp.
• Scheduled meetings for in-depth discussions.
• Prioritized client’s vision and feedback at every step.

📈 Impact and Outcomes: Beyond the Launch

The new website played a crucial role in educating users and enhancing brand familiarity.

• Served as an educational platform leading to increased product awareness.
• Significantly improved user understanding of LIFEXP’s offerings.
• Strengthened the brand's online presence and customer engagement.

🔎 Reflecting and Learning: Growth and Insights

This project was a valuable lesson in collaboration and technical skill enhancement.

• Gained experience in managing long-term projects.
• Learned the intricacies of localization in Framer web development.
• Deepened understanding of client collaboration and feedback integration.

🚀 Future Forward: Continuous Improvement

Plans for further enhancements indicate a commitment to ongoing development and adaptation.

• Successfully added an Arabic version post-launch.
• Ongoing support and updates planned for future needs.
• Continuous evolution to meet changing market demands and customer preferences.