Lets Deep Dive Into The Case Study

Project Overview

We embarked on an exciting journey to design a job portal, Professos, exclusively dedicated to accountants. The main challenge was to craft an appealing and professional platform capable of handling and displaying a considerable volume of information efficiently.

The primary objective was to create a comprehensive digital space where all levels of accounting professionals, from intermediates to fully certified accountants, could discover and apply for relevant job openings and internships.

The design had to embody a professional aura, underscoring the platform's focus on fostering serious and beneficial connections between job seekers and recruiters.

A dual approach was necessary, taking into account the needs and expectations of both job applicants and recruiters to create a truly versatile platform.

Research

The research stage was pivotal in shaping the design strategy, made easier by our client's domain expertise and knowledge of the target users.

A thorough competitive analysis was conducted. Major players like Naukri, LinkedIn, and Peerlist were analyzed, helping us comprehend industry standards and identify opportunities for unique features.

It was discerned early on that our design had to cater to the needs of both recruiters and applicants, implying the creation of separate yet cohesive user flows for each group.

The necessity for a robust information architecture was identified, owing to the numerous job filters and other relevant information, including some unique attributes specific to the accounting field.

User Persona and Scenarios

We crafted two central user personas based on our research: the job applicant (accounting professionals at different stages of their careers) and the recruiter (individuals or entities seeking to hire accounting professionals).

Applicants included those who had cleared intermediate CA and CS exams up to those who were fully certified, all on the lookout for suitable job opportunities.

Recruiters represented companies and organizations seeking to hire proficient accounting professionals, requiring an efficient and straightforward way to post and manage job openings.

Information Architecture

Developing a streamlined information architecture was a critical step, primarily due to the sheer volume of information that had to be displayed on the platform.

We worked meticulously to sort out the various types of information to be displayed on specific pages, crafting distinct user flows for both applicants and recruiters.

Care was taken to reduce information overlap, preventing redundancy and confusion. A clear visual and contextual hierarchy of information was established to promote ease of use.

Wireframing

Our iterative approach to wireframing was the cornerstone of our design process, with a particular focus on component-based design, resulting in considerable time savings in later stages.

We kicked off the design phase with low-fidelity wireframes, having established a strong foundation with our information architecture.

There were multiple iterations in the component-based wireframes, underscoring the flexibility and efficiency of this approach. These iterations led to a more seamless high-fidelity design phase.

Visual Design

With Figma as our design tool, we crafted a prototype and then the final UI, focusing on the dual challenge of maintaining a professional aesthetic while effectively presenting a large amount of information.

We used the brand colour Blue as the dominant colour, blending it with soft shades of orange, red, and blue, to craft a visually appealing yet professional-looking platform.

We chose Helvetica Now Var as the main typeface due to its formal aura, aligning perfectly with the platform's professional tone.

We also established various scales of typography, addressing the need to present large amounts of information in a structured, hierarchical, and easy-to-understand format.

Final Design

The final design represents a compilation of numerous screens, accommodating both applicant and recruiter perspectives, including their mobile versions, for a seamless, device-agnostic user experience.

Our onboarding process was comprehensive, catering to a variety of qualification levels and successfully addressing many edge cases.

The platform distinguishes itself with its specialized focus on accounting jobs and its innovative approach to handling a variety of user qualifications, resulting in a user-friendly and intuitive interface.

Lessons Learned

Reflecting on the project, several lessons were learned that will guide our future work and methodology.

Gaining a deep understanding of the user persona and needs is paramount and directly influences the design's effectiveness and usability.

Competitive analysis is a powerful tool in design, helping identify industry standards and opportunities for innovation.

Clear information structuring is indispensable, especially when dealing with large volumes of information.

The value of an iterative, component-based approach to wireframing was affirmed, providing efficiency and flexibility.

The choice of design elements can strongly influence the perception of a platform, underscoring the importance of aligning design decisions with the platform's purpose and target audience.

The need to anticipate and handle edge cases was underscored, contributing to a smoother user experience across different user scenarios.

This project has offered invaluable insights and experience in UI/UX design for a specialized job portal, emphasizing user understanding, effective design planning, and thorough execution.