Introduction

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Project Name: Building Freo’s Website

Client: Freo, India’s Leading Digital Banking Platform

Objective: Develop a modern, interactive website in Framer within one week.

Client Background

Freo serves over 2 million users across 1200+ cities, providing flexible financial products like Freo Pay, Freo Save, Freo Credit, and Freo Credit Score.

As a digital-only bank, they required a website to showcase their services with dynamic scroll interactions and a modern design.

Client’s Needs:

Develop a website built on Framer, delivered within a week.

Incorporate multiple scroll interactions that visually represent their core offerings (Freo Pay, Freo Save, Freo Credit).

Project Scope

Key Deliverables

Development of the website using Framer.

Implementation of animations and interactions that change as users scroll through sections.

Technologies & Tools

Design File Inspection and adjustments in Figma.

Development in Framer, utilizing native components like Ticker and scroll-based interactions.

Process & Challenges

Steps Involved

Design File Inspection in Figma.

Convert the design into Framer using Auto-layout for better export.

Development of animations, interactions, and Framer components.

Challenges

The main challenge was figuring out the complex scroll interactions within Framer, but there were no major roadblocks.

Timeline

The project had a 1-week deadline, which was successfully met.

Communication was streamlined using Loom for video updates and WhatsApp for quick feedback.

Development Details

The site was built using Framer, incorporating native components such as Ticker, and complex scroll interactions.

SEO optimization and performance improvements were also implemented to ensure a seamless user experience.

Results & Impact

Freo’s new website was delivered on time, with a modern design and stunning interactions, and went live within one week.

The final website improved user engagement through seamless, interactive scroll elements, though measurable metrics like traffic or user data are currently unavailable.

Conclusion

Freo’s new website achieved its modern design and dynamic interaction goals, aligning with its brand as a leading digital banking platform.

The project’s success highlights the efficient use of Framer in delivering a complex site under a tight deadline.