Shaunak Banerjee, the founder of MarketCurve, commissioned this project with the aim of effectively pitching the varied services offered by MarketCurve. As the primary designer and Framer developer, I was tasked with creating a landing page to attract and convert potential clients — particularly startup founders and Indie Hackers/entrepreneurs.

The primary challenge of this website was to visually present and pitch the entirety of MarketCurve's services in an appealing manner. The key message conveyed was the significant benefits startup founders could avail of MarketCurve's services.

Our journey began with a discovery call, followed by consistent collaboration through Loom videos and Slack messages. While the foundational idea came from Shaunak in a Notion doc, I took creative liberties to further refine it. Drawing inspiration from websites like the Chronicles HQ, the design was conceived in Figma and brought to life using Framer.

Communication was predominantly conducted over Slack and Loom Video, ensuring clear and concise exchanges. Feedback collection followed an iterative process with around 2 major and 3-4 minor feedback loops, allowing for meticulous refinements.

The finished project showcased a landing page that perfectly encapsulated MarketCurve's offerings. Its unique user experience was characterized by a structured layout paired with captivating animations and interactions, developed in Framer.

Shaunak expressed immense satisfaction with the final product. The swift completion within a week added to the overall positive reception. While no immediate future projects were discussed, Shaunak's intention to collaborate for future requirements was a testament to the project's success.

The project underscored the significance of visual storytelling and the effective use of graphics in design. Though the overall design and development approach remained consistent, a newfound appreciation for swift and iterative processes was a key takeaway. While no major challenges hindered the project's progress, the experience reinforced the importance of efficiency and adaptability in design and development endeavours.