MobyFox Digital Products

Jorge Luna

Market Researcher

Product Designer

Project Manager

Adobe Photoshop

Figma

Notion

Retail

All rights, including copyright, are reserved. Any unauthorized distribution, reproduction, or use of these Images in any form is strictly prohibited.

As a member of the international Executive Team of the company, I assembled and led a cross-functional, multinational team of designers, developers, and data engineers.

Our focus has been on launching, monetising, and optimising MobyFox's digital products. We successfully sold tens of thousands of dollars in licensed digital content for some of the most recognized brands in the market like Disney, Warner Bros., Netflix, Mattel, and Paramount among others.

iOS App & Apple Watch content

We offered a wide range of official Watch Faces for the Apple Watch and using various templates that best suited the licensor. We focused on providing content that users would appreciate as well as creating a narrative that fans would appreciate. In late 2023, we introduced a subscription model that continues to grow in retention.

iOS digital catalogue. Stranger Things:™/© Netflix. Used with permission. | ©2023 Mattel. | MANCHESTER CITY FOOTBALL CLUB LTD. All rights, including copyright, are reserved by each Licensor. Any unauthorized distribution, reproduction, or use of these Images in any form is strictly prohibited.

Android App & Wear OS content

in November 2022, we launched a brand-new Android App, marking the first time our licensed Watch Faces offering was available on Wear OS watches.

wearOS digital catalogue. © 2022 Subafilms Ltd, A Yellow Submarine™ Product, ™ TradeMark of Subafilms Ltd © 1968, Authorised BEATLES™ Merchandise. | © & ™ Warner Bros. Entertainment Inc. (s20) | © & TM Lucasfilm Ltd. | ©SEGA | © & ™ DC Comics and Warner Bros. Entertainment Inc. All rights, including copyright, are reserved by each Licensor. Any unauthorized distribution, reproduction, or use of these Images in any form is strictly prohibited.

The Back Office

One of my focuses was to enhance internal tools to facilitate the daily tasks of company users. We transformed the BackOffice into a customised CMS tailored to handle the complex processes of the company.

Managing licensed content is a delicate matter that necessitates cross-team communication. The objective was to establish a Single Source of Truth for the status, information, and legal copy of each product, enabling easy editing of their position within the app(s).