Mobile E-Commerce App & Checkout

Mobile E-Commerce App & Checkout Optimization

Redesigned the iOS and Android mobile store experience for a lifestyle fashion brand to boost conversion rates and lower cart abandonment.

The Challenge Mobile traffic was driving 70% of total site visits, but accounted for less than 20% of completed purchases due to a slow, multi-step checkout process.

My Solution

Designed a sleek, tap-friendly product catalog with high-res visual cards.

Implemented Apple Pay, Google Pay, and a 1-click guest checkout system.

Streamlined mobile search and product filtering.

The Results

+48% boost in mobile checkout conversions within 60 days.

22% increase in average order value (AOV).