Bench Marketing is a comprehensive marketing guide designed to generate leads and help businesses grow from zero to $100k in Annual Recurring Revenue (ARR) and beyond. They approached me to completely revamp their website from scratch, ensuring it not only serves as a dynamic frontend but also integrates powerful tools and features to enhance its functionality.
Objectives
Create a visually dynamic and engaging website with modern animations and transitions.
Seamlessly integrate essential marketing tools and plugins.
Provide an informative and user-friendly experience that serves as a comprehensive marketing guide.
Increase online visibility and effectively generate leads to help businesses grow their ARR.
Process
Conducted Research
Investigated target audience preferences, competitor websites, and current industry trends to inform the design and content strategy.
Frontend Development
Crafted a dynamic frontend featuring Gembit scroll, jQuery animations, custom transitions, smooth scrolling, and captivating HTML/CSS loaders.
CMS Integration
Developed the website on the robust WordPress CMS, incorporating Advanced Custom Fields (ACF), Yoast SEO, and Contact Form 7 for enhanced functionality and user experience.
Custom Design
Collaborated with the client to create a custom design that reflects their brand identity and unique selling proposition.
Implementation of Marketing Tools
Seamlessly integrated essential marketing tools to enhance lead generation and business growth.
User Testing
Conducted thorough user testing and made necessary adjustments based on feedback to ensure a seamless and intuitive user experience.
Results
The website features a visually dynamic and engaging design, incorporating modern animations and transitions that captivate visitors.
The seamless integration of ACF, Yoast, and Contact Form 7 has enhanced the website's functionality, making it a powerful tool for marketing and lead generation.
The custom design and smooth user experience have resulted in increased online visibility and client engagement.
The website now serves as a comprehensive marketing guide, effectively helping businesses grow their ARR, with potential for even greater success.
Conclusion
Overall, the Bench Marketing website project was a success, resulting in a dynamic online presence that not only showcases their brand but also serves as an effective tool for lead generation and business growth through visually captivating design and seamless functionality.
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Posted Dec 25, 2023
Bench Marketing, meticulously crafted & revamped from scratch, boasts a dynamic frontend featuring smooth scroll, animations with dynamic WordPress integration.