Case Study — Sound Design & Music for the Greadme Explainer
Project
Create an audio experience that makes a technical product feel clear, modern, and trustworthy—while guiding viewers from “solution” to “use cases” without losing momentum.
Role: Original Music + Sound Design + Mix
Challenge
Support a dense, UI-led story without overwhelming the voiceover.
Signal section changes (solution → features → use cases) with energy shifts that feel seamless.
Give the product a recognizable sonic fingerprint.
Musical Direction
Concept:Atmospheric + upbeat score that drives the narrative.
Core motif: A soft, felt-like piano with ambient touches serves as Greadme’s “voice.” Short, memorable motifs appear whenever the product is introduced or highlighted, subtly branding the experience.
Texture & pacing: Airy pads, light pulses, and minimal percussion build forward motion without crowding the VO. The harmony stays optimistic and open; rhythmic elements lift as the story progresses.