Sound Design Case Study: Loewe Scarf — Penrose Audio

An original sound design and micro-music study by Davies Aguirre at Penrose Audio for a Loewe-inspired R&D animation. From music moodboard to mix, we wove tremolos, sul tasto beds, and airy textures into a tactile, fabric-like scorelet. Credits: 3D by Carbon Studio.

Carbon Studio invited us to explore how sound could “weave” itself into a living scarf—folding, unfurling, and printing the monogram. The brief: keep it elegant, keep it playful, and keep it unmistakably Loewe—crafted, modern, and tactile.

Sound design / composition: Davies Aguirre (Penrose Audio)

3D / Animation: Carbon Studio

Brand inspiration: Loewe

We open on a paint roller pressed to the wall—quiet, expectant.

With the first glide downward, a faint grain appears. Another pass, and the pattern blooms: loops interlace, lines thicken, and the full monogram reveals itself like ink soaking into cloth.

The roller keeps moving—measured, confident—until the panel is complete. A breath. Then the printed sheet loosens from the wall, catching a hint of air as if the surface itself were exhaling.

Edges lift. The panel peels away and gathers into itself, folding and curling—fabric learning how to be fabric. The print doesn’t break; it weaves tighter, threads crossing in tiny waves that read as movement rather than noise.

Momentum builds. The sheet ribbons upward, twisting into a slender column, then spirals—one elegant turn after another—as if guided by an invisible loom. A small blush of color flashes (a maker’s tag, a nod to craft) before the form rises to its full height.

Finally, the motion softens. The column unwinds and settles into a tapestry—structured yet fluid, a sculptural cloth that holds the monogram with calm authority. What began as a roller’s pass on a blank wall becomes a living textile, printed, lifted, and woven into place.

We built a music moodboard that lived between sound design and minimal score:

Sul tasto strings as the fabric grain—soft attack, long body.

Playful tremolos = woven cadence; they “stitch” transitions.

Bell partials (very low in mix) = metallic fittings, atelier tools.

Air beds (filtered noise + breathy synth) = softness / loft.

No drums; movement comes from weave, not hits.

Order of events: Roller on wall → monogram reveals → fabric spirals and lifts → sculptural tapestry settles.

1) Thread Awakens — solo sul tasto tone with breathy bed

We open as the roller meets the wall. A single sul tasto string holds a soft, velvety note while a low-air bed blooms beneath it. The goal is to sound like fiber before we ever “hear” music—grain first, pitch second. Dynamics stay restrained and intimate so the visual gets the first word.

2) Monogram Reveal — harmonic “ink pass”

As the roller glides downward and the pattern appears, a narrow-band harmonic lift around 3–4 kHz traces the inked edges of the monogram. A gentle tape-style saturator adds tactile bite—present but never harsh—so each loop in the mark feels printed, not merely shown. Subtle volume swells mirror pressure on the roller; releases lengthen as the panel fills out.

3) Spiral & Lift — periodic tremolo phrases

When the fabric frees itself and starts to ribbon upward, periodic tremolos take over. They accelerate slightly with the twist and include micro-glissandi that mimic stretch in the cloth. Movement comes from the weave, not percussion: phrases interlock like stitches, creating momentum without ever crowding the frame.

4) Settle & Hold — suspended cadence

As the sculpture reaches full height, tremolos recede into warm beds. The piece lands on a suspended interval—modern, unresolved, luxurious—leaving space for the final tableau. Reverb tails are long but low, keeping the monogram legible while giving the textile a soft halo.

Design before melody. We built the palette from timbre and gesture so the ear reads material: sul tasto for softness, breath beds for loft, narrow harmonic lifts for “ink,” and tremolo for weave.

Timing to motion. Rather than lock to a static grid, we matched elastic movement—speed-ups, relaxations, and micro-pauses—to tiny tempo shifts. This keeps the sound glued to the physics of the cloth: press, release, curl, and fall.

Deliverables. Discrete stems for Beds, Tremolo Phrases, and Embellishments, plus a dedicated Print-Pass layer for the roller moment (harmonic lift + tape sheen). All at 48 kHz / 24-bit, with -2 dBTP ceiling and labeled sync pops.

A tactile audio fabric. The soundtrack feels woven into the picture—grain, ink, and loft—rather than pasted on top.

Clearer motion readability. Cues underline material behavior (stretch, fold, print), so each transformation reads quickly without extra visual effects.

Brand tone: soft luxury with a wink. Modern restraint, playful movement, and a polished finish align with the Loewe aesthetic while keeping the sound design understated and refined.

Metadata:

Tags:

sound design, original music, music, sound desing, music moodboard, Loewe, Carbon Studio, Penrose Audio, Davies Aguirre

“Sculptural scarf unfurling from a folded base—monochrome textile with subtle pattern.”

“Tall spiral of fabric twisting upward like a ribbon column.”

“Paint roller laying down a black panel with interlaced monogram pattern.”

“Long swath of printed fabric emerging from a roller, high relief texture.”

Social Caption (short)

We’re thrilled to share our latest sound design collab at Penrose Audio for Loewe. We started with gentle chamber-string threads, let them bloom into playful tremolos that mirror the weave, and grounded it all with cozy sul tasto beds. A soft whisper becomes a colorful, interlaced tapestry. Huge thanks to Carbon Studio for the R&D adventure. 🎶🧵