FairMoney: FairSave Product Launch

Developed strategy and Iead the PR launch of FairMoney's first ever savings product. 

Coordinated media engagements, wrote press stories, blog posts, and influencer script guides, to help promote the key messages and educate new and potential users of the product and its USP. 

I also managed digital ads (Display and social media).

The campaign achieved remarkable results including; over 20 million Impressions, a 1:3 earned media rations and a spike in app downloads and product usage/trial.