To introduce a new positioning for Malta Guinness Nigeria, as a brand that promotes wholesome goodness, I led a team to develop a content-led  strategy that leveraged on collaborations with content creators and notable personalities.

I also developed and deployed news stories to highlight the essence of the campaign. 

The campaign generated over 60 million video views and 50 million impressions in the first week. It also generated significant engagement for the brand and we saw a spike in sales.