The Design Brief

Appricot isn’t your typical software consulting firm. It’s the brainchild of two founders who were tired of boring, lifeless tech and wanted to inject some real personality into mobile app development. They wanted a landing page that wasn’t just another cookie-cutter SaaS site—it needed to be bold, energetic, and full of the same creative spark that drives their work.

They weren’t just looking to attract any clients; they wanted partners who got it—brands and startups who wanted to break the mold and build apps that actually excite people. My job? To bring their vision to life in a way that felt authentic, dynamic, and completely them.

Visual Identity: I crafted a color palette that balanced their darker, moody tones with a pop of energy—something that reflected their rebellious, innovative spirit while still feeling sleek and professional.

Landing Page: This wasn’t just about designing a page—it was about telling their story. I brought in movement, bold typography, and an interactive experience that made visitors feel the energy of Appricot as they scrolled. Every section had personality, from the way we introduced the team to how we showcased their process. The final design didn’t just look good—it felt alive, just like the brand itself.

Building Appricot Consulting’s landing page was all about capturing their vibe—bold, dynamic, and anything but boring. Through a mix of strategy and creativity, I transformed their vision into a high-energy, visually striking site that speaks directly to the kind of clients they want to attract. The end result? A digital presence that doesn’t just exist—it stands out.