Lot22 Olive Oil Co. +40% Increase in Revenue with Klaviyo
George Poradek
eCommerce Marketer
Email Marketer
Email Marketing Designer
Klaviyo
Shopify
Grew the email list by 407% by optimizing sign-up forms using best practices and device optimization
Implemented an email marketing campaign strategy which led to a consistent +40% increase in monthly DTC revenue
Implemented a series of highest-revenue generating flows such as Welcome Series, Browse Abandonment, Birthday Flow, and others which contributed to an average +15% increase in DTC revenue
Migrated the brand from Mailchimp to supercharge their retention marketing with Klaviyo
To make email perform better, worked on website optimizations which contributed to increasing website conversion rate from 2% to 5% (+3% increase)
