Transforming UX & Conversion for AI Dubbing

CAMB.AI is a trailblazer in AI-powered speech synthesis and translation. Their proprietary AI models, MARS and BOLI, allow real-time dubbing in 140+ languages, making content accessible to a global audience. Since its launch in 2022, From major sports leagues like the Australian Open and Major League Soccer to film production companies and top creators, CAMB.AI empowers industries to break language barriers.

CAMB.AI needed to transform its innovative technology into a simple, intuitive, and user-friendly experience. Without a seamless interface, even the most advanced AI couldn’t reach its full potential. The goal was to simplify the platform, enhance usability, and ensure that users, whether beginners or experts, could effortlessly harness the power of CAMB.AI’s dubbing capabilities.

The original CAMB.AI dashboard had powerful tools, but users couldn’t find them easily. Important features were hidden, making navigation frustrating and leading to missed opportunities. Our goal was simple, make everything easy to find and use, so users could get value from the platform without confusion.

CAMB.AI’s technology is constantly evolving, with new AI capabilities being added regularly. However, the original UI wasn’t designed to accommodate these advancements, leading to a fragmented and inconsistent user experience. Our goal was to create a scalable, future-proof UI that could grow with CAMB.AI’s innovations while maintaining a seamless experience for users.

A great design system is like the foundation of a house—it ensures everything stays strong, consistent, and functional, no matter how much you build on top of it. For CAMB.AI, the lack of a unified design system led to inconsistencies across the platform, confusing users and slowing down development. Our solution? A comprehensive design system that brings clarity, consistency, and scalability to every corner of the platform.

The editor is the heart of CAMB.AI’s platform—a powerful tool that enables users to dub and translate content in real-time. However, its complexity was overwhelming for many users, especially those new to AI dubbing. Our goal was to transform the editor into an intuitive, user-friendly experience without sacrificing its advanced capabilities.

CAMB.AI has transformed from a complex, advanced tool into an intuitive platform that creators love to use. Where users once struggled with confusion and abandoned projects, they now enjoy a clean interface, guided steps, and real-time feedback that make dubbing effortless. Engagement has increased as more users complete their projects, reducing frustration and boosting satisfaction. With a smoother onboarding flow and optimized user journeys, retention has improved, and drop-off rates have significantly decreased. Users now feel confident exploring advanced features, leading to higher conversions and greater long-term engagement. Today, CAMB.AI is not just a tool—it’s a scalable, user-friendly platform that grows with its users, ensuring a seamless experience with every update.