I designed and implemented a modern, clean marketing landing page to introduce the company's pivot from selling used and new golf clubs to offering a golf club subscription service. The previous website design was outdated and lacked visual appeal, so my focus was on creating a contemporary aesthetic that would better represent the brand's new direction.
Key Accomplishments:
Completely redesigned the landing page using Shopify's powerful e-commerce platform
Leveraged Shopify Instant builder for rapid deployment and optimization
Created a streamlined user experience that highlights the subscription model benefits
Maintained brand consistency while modernizing the visual elements
Implemented responsive design for optimal viewing across all devices
Design Philosophy:
The new Shopify-based design emphasizes clean lines, strategic white space, and premium imagery that resonates with golf enthusiasts. By utilizing Shopify Instant's templating capabilities, I was able to create a professional and cohesive look while ensuring fast page load times and seamless navigation.
Phase 2: Subscription Mechanism (Upcoming)
The next phase of the project will build upon our Shopify foundation to implement the subscription functionality, including:
Custom Shopify subscription app integration
Secure payment processing through Shopify Payments
Personalized customer portal built with Shopify Instant
Club selection interface and preference management
Automated delivery scheduling system
This phase is currently in planning and will begin implementation soon, continuing to leverage Shopify's robust ecosystem and the efficiency of the Instant builder.
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Posted Mar 18, 2025
Modernized golf retailer's website using Shopify Instant, creating clean subscription service design with Klaviyo integration for enhanced marketing.