‍ truFable, a SaaS startup, needed a front-end website that could effectively communicate complex, industry-specific terminology while clarifying the relationships between various systems and processes. ‍

Specialized language: Unique jargon required careful translation for clear user understanding.

Complex system interconnections: Multiple systems and processes needed cohesive representation.

Goal: Design a front-end website that simplifies complexity and improves user comprehension.

Information Architecture: Mapped and defined the connections between different systems and processes.

User Experience Design: Created a visually appealing, intuitive interface that streamlined navigation and clarified complex relationships.

Simplified user experience that made complex jargon accessible.

Improved clarity and navigation, increasing user engagement.

Positioned truFable for better communication of their SaaS offering to target audiences.

All logos, product and company names included are trademarks of their respective owners and subject to their own copyright laws.