School for future mothers (France)
Dmytro Popov
Digital Marketer
Social Media Marketer
Canva
Facebook Ads
Facebook Pixel
Project goal
School for future mothers (France)
It's a platform with online lessons on various topics for future parents.
Task:
Registrations on the website for email marketing, retargeting, and LAL audience.
What's done:
User acquisition campaign where we offered to pass a quiz "Are you ready for childbirth?"
Total spent: €982,64
Reach: 153 696
Website leads: 3 338
Per website contact: €0,29
Clicks: 16 084
CPC: €0,06
CTR: 3,45%
2. Get subscriptions on the website. Clients can choose one monthly subscription and then prolong it. 1 month costs 27 €.
What's done:
User aquisition and retargeting campaigns, where we offered to get subscriptions
Total spent: €2 600,20
Reach: 129 344
Website contacts: 247
Per website contact: €10,53
Clicks: 6 078
CPC: €0,43
CTR: 1,68%
Earns for 1-month subscriptions: €6 669
On average, customers pay a subscription for 12 months
