Senior Product Designer
Dmytro Popov
Digital Marketer
Social Media Marketer
Facebook Ads
Facebook Business Manager
Facebook Pixel
Project goal
The client is a Senior product designer, who has his own blog and had two tasks:
Task:
Get appointments for a personal consultation
What's done:
User acquisition campaign via messenger where we offered personal consultation with a discount.
Total spent: $21,11
Reach: 35 320
Appointments: 43
Per messaging conversations: $0,49
Clicks: 391
CPC: $0,11
CTR: 1,02%
Paid consultation we get: 15 for $100 each = $1500
Task:
2. Get subscriptions on the website. Clients can choose monthly or annual subscriptions. The annual subscription costs $150.
What's done:
User acquisition campaign where we offered subscription with 3-day free trial. Duration of cooperation 1 month.
Total spent: $501,66
Reach: 246 661
Website subscriptions: 180
Per subscription: $2,79
Clicks: 5 830
CPC: $0,11
CTR: 1,41%
We get 23 annual subscriptions: $3450 in total
