iOS App installs(Receipt Scanner)
Dmytro Popov
Digital Marketer
Social Media Marketer
Canva
Facebook Ads
Facebook Business Manager
Invoice Maker by Saldo Apps
The project was about the receipt scanner iOS App. The main goal was in-app subscriptions but the client had a problem with reporting in-app purchases. So while it fixing we decided to test app installs instead.
What's done:
Different audiences were tested for the improvement of the result, including the LAL of those who already installed the app.
Total spent: $1 719,03
Reach: 92 387
Mobile App Installs: 540
Per Mobile App Install: $3,18(last result was $1.60-2.14)
Clicks: 1 650
CPC: $1,04
