Design and Launch of Huniverse Website

Overview

Huniverse is a pre-launch SaaS for talent acquisition, it reads every candidate for both technical skill and cultural fit, then hands the recruiter a single card with the fit, the risks, and the questions worth asking.

My job was the public face of it: the direction, the design language, and three pages, home, pricing, contact, designed from the brief in three days, in time for the company's first public launch.

The real deadline wasn't three days. It was one stage, in Bologna, where Huniverse would show its face for the first time, in front of a room that included the investors the company wanted on board.

The product was still pre-launch. The brief was clear, the ambition was high, and the calendar didn't budge. The site had to make a company that hadn't shipped yet feel like one that already belonged in the market.

I started where the certainty was: the brief. From there I worked in two directions at once, wireframing the structure of the pages while preparing three hero proposals to settle the bigger, harder question first. What should this thing feel like?

The three weren't three versions of the same screen. They split on copy and, mostly, on look and feel, three personalities for the same product, each making its own case for who Huniverse was. Putting that decision up front meant the client wasn't reacting to a finished page they couldn't unsee. They were choosing a direction while there was still room to choose one.

Once they picked, the rest followed. I carried that language across all three pages: a deep indigo doing the heavy lifting, the whole story built around the single promise the product makes, every candidate, read for skill and for culture, gathered into one card. Home, pricing, contact, moving as one piece, all of it growing out of that first decision.

It shipped on time. Huniverse went on stage in Bologna with a face that matched its ambition, ready to stand in front of the people whose yes mattered most. Visit the site: Huniverse.app

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