Botanical World - Landing Page Design

Working with the Botanical World team, I designed a website experience that showcases the power of plants, is fit for purpose in attracting visitors to the gardens and sharing knowledge, and supports more efficient processes and practices for staff. Utilising a newly developed brand identity, I was able to build on the narrative of the gardens being a meeting place for people to learn, grow and explore. When your business is gardens, you get to play with lots of colour. We used the forever changing colours you see throughout the gardens, as the seasons pass, and the flora and fauna matures. It’s a constant evolution that was essential to replicate in the digital space. We used the bright and expressive colour palette from the visual identity to its full effect. The website has been built so that content editors can easily select a huge variety of colours that can match or contrast with the real gardens, helping to maintain the individual personalities of each of the four gardens.