Software is Culture. I built Ethical by Said BrjanovSoftware is Culture. I built Ethical by Said Brjanov

Software is Culture. I built Ethical

Said Brjanov

Said Brjanov

Software is Culture.
I built Ethical Friction for the #FigmaMakeathon to turn mindless consumption into conscious choice.
Using Figma Make, I created a prototype that intercepts impulsive checkouts. When a product conflicts with your values, the UI morphs from a clean shop into a high-stakes "Battle Royale"—forcing you to swipe through the 'Impact Evidence' before you can buy.
We aren't just designing tools; we're designing the future of intention. Check out the "Intercept Protocol" in action! 🕹️✨
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Posted Feb 28, 2026

Software is Culture. I built Ethical Friction for the #FigmaMakeathon to turn mindless consumption into conscious choice. Using Figma Make, I created a proto...