GoRoot Food Truck Branding
João Sousa
GoRoot
Services
Branding
Client
Self
Year
2024
Project Overview
A food truck built on what agriculture leaves behind
Supermarket cosmetic standards are the quiet engine of agricultural waste — good produce rejected for looking wrong. GoRoot answers with a food truck brand built on that rejected harvest: circular sourcing from local farmers, accessibility at the price point, and a full brand and product system to carry the argument. Self-initiated within a European sustainability project — positioning, naming, identity, packaging. What gets thrown away was never the problem.
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Posted Jun 15, 2026
Branding for a food truck addressing agricultural waste and promoting local sourcing.
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