Glassdrive Branding Project
João Sousa
GlassdrivePortugal
Services
Branding
Client
Glassdrive
Year
2026
Project Overview
A challenger brand, rebuilt to fight for first place
Glassdrive had the market ambition but not the visual language to match it. A challenger acting like a follower. I rebuilt the identity, web, and social presence into something coherent enough to compete — strategic repositioning, cleaned-up system, a house in disorder made to hold together. Before and after, in one story.
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Posted Jun 15, 2026
Rebuilt Glassdrive's identity for competitive market positioning.
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