American Tourister Portugal Branding
João Sousa
AmericanTouristerPortugal
Services
Branding
Client
American Tourister Portugal; Modarte
Year
2026
Project Overview
Making a global brand feel local without making it smaller
Portugal is the only European market with enough latitude to test a tilt: from suitcase brand toward everyday travel brand. I took American Tourister local — campaigns, store openings, social, iconography, physical retail. Every format the brand needed to live in, made to feel like it belonged here rather than translated into here. Local without smaller.
Credits: NOVAMEDIA
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Posted Jun 15, 2026
Branding project for American Tourister Portugal focusing on localization strategies.
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