I created an end-to-end brand identity for Stormi & co., bringing human and pet products together under one visual language. The goal was to balance a premium feel with a warm, approachable character, creating a system that works consistently across physical and digital touchpoints.

A paw-shaped logomark sits at the heart of the identity. Alongside the primary wordmark, I developed a script variation for materials and surfaces that call for a more expressive touch.

I also established a clear usage logic for the 6-color palette: warmer tones bring energy and friendliness, while calmer tones create balance across product, content, and packaging applications.

The client wanted a full brand identity for Stormi & co., not just a logo, but something that would hold together across a box, a sticker sheet, and a social feed. Premium but warm was the brief. Easier said than built.

I started with the paw-shaped mark and a 6-color palette. Warm tones, orange, coral, and yellow, do the loud work: campaigns, Story content, and packaging. Lavender, cream, and navy handle everything that needs to breathe a little more: product shots, the box, and the gift card.

Packaging turned out to be the biggest surface for this. Not just the box, shipping tape, stickers, and the whole unboxing sequence became one system instead of an afterthought. I hand-drew the sticker illustrations myself. A brand built on "handmade" falls apart fast if the first thing you touch is clip art.

The 2 logo treatments, the primary wordmark and a script version, get used in different places on purpose, not by accident. That's most of what this system is, honestly: a few rules, applied the same way every time, so 50 different assets still feel like one brand.

Primary wordmark and material-specific script logo variation

Packaging system for boxes, shipping boxes, tape, and sticker sets

Hand-drawn illustrations

Social media Story template system across 5 formats

Gift card design

Color palette and design system documentation

Every touchpoint was designed to bring Stormi & co.'s playful yet considered character into one cohesive visual world.