Rio Rise is a fictional coffee brand that infuses collagen into there coffee beans for beauty and wellness.

This was for a high end brand so I wanted to keep this modern but add some sense of personality to it with illustrations to be an indicator of the 3 flavours Rio Rise sell.

Using a Sans Serif typeface as it brings that professionalism into the face of the brand, also replicating the letter ‘o’ into an ‘e’ and then using that same shape for the coffee bean in the logo mark to keep it consistent.

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