Pepe: Chocolate Branding Identity

Pepe is a fictional chocolate brand, this business infuses rich indulgent flavours with a playful and modern twist. Made with the finest ingredients to offer a delicious experience with a touch of whimsy.

I wanted this brand to have a professional but playful look to it. Using minimal colour which only shows on the packaging as an identifier for the flavours, coming up with flavourful chocolates such as ChocoLava Pop, Citrus Blast and more. Using simple basic shapes as the logo to present the popular chocolate shapes and played around with the composition to look like it’s piling up. Incorporating the same idea with shapes to show the flavour of the chocolates but added colour for that personality and fun look!

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