NIKE FREE RUN Packaging Design

The Nike Free Run 

The Nike Free Run is a shoe designed for sports enthusiasts who value comfort in footwear. It is made of a special material - flyknit, which makes the shoe very light and breathable. The innovative sole has an updated construction which expands and contracts with every movement.

I designed the packaging using the outsole design in the box lid and tried to capture the flexibility of the sneaker with adjusted fonts. I also used white space and holes in the design to emphasize the lightness and breathability of the sneakers.

CREDITS

Curator: Sam Eckersley Typeface: Futura Year: 2022