✸ Overview

Ameriabank needed a motion piece for their student campaign, shown on three large LED screens at an event in front of the Opera House in Yerevan. The challenge was to make it dynamic enough to catch attention from a crowd, while keeping the offer readable and the QR code scannable.

I worked from Ameriabank’s existing design, adapting the static frames into motion built for large LED screens. I paced each frame so the key message stays on screen long enough to read, and kept the QR code clear and stable so people could scan it.

The animation was delivered for playback on three screens and shown live at the event.

Tools: After Effects (Motion Design)