TrueLabel needed a way to announce their presence at a gaming industry event held 29 September to 1 October 2026 at Feira Internacional de Lisboa & MEO Arena in Lisbon. I created a 20-second motion teaser to build hype and get the key details (what, when, where) across fast.

I started by building a storyboard to map out the pacing and the order of the reveal: event intro, dates, then venue. Locking this down early kept the animation focused and gave me a clear plan before moving into production.

Along the way, I modeled and animated multiple 3D assets in Blender based on TrueLabel’s branding, integrating them into the motion so they feel native to the piece. I also added sound effects timed to the key reveals, along with a music track to match the energy. The lime-green palette and bold type keep everything on-brand while giving it a gaming-industry feel.

The final teaser was delivered in vertical 9:16 format and used across Instagram.

Tools: After Effects (Motion Design & Sound), Blender (3D Assets), Photoshop (Storyboarding)