SolBrew is a fictional premium organic coffee brand built for wellness-focused consumers. I used AI-enhanced design workflows to create a warm, cohesive brand world that works across retail, ecommerce, and social media.

Lovart AI (Design, Branding, Packaging & Social Mockups)

Build a visual brand system that:

Balance organic, nature-inspired cues with clean, contemporary structure.

Position as wellness-focused and trustworthy for consumers who value ritual and quality.

Primary WordMark: A warm, contemporary sans-serif wordmark with soft curves and confident structure, echoing the smooth ritual of a morning brew

Icon Mark: A minimal emblem combining a rising sun and coffee cup/bean silhouette to suggest organic energy and calm focus

Usage Logic: Built to flex between full lockup and standalone icon across coffee bags, mugs, social avatars, and small digital placements.

An earthy, modern palette built around tones inspired by roasted coffee, sun-warmed stone, and fresh botanicals, giving the brand a natural yet elevated feel

Primary – Roast Brown: Anchors the identity in warmth, richness, and quality, echoing freshly roasted organic coffee.

Secondary – Earth Green: Signals organic sourcing, sustainability, and a grounded connection to nature

Accent – Amber Glow: Adds a warm highlight that suggests cozy interiors, golden crema, and an inviting, premium feel

Shift – Sunrise Gradient: A soft transition from warm amber to pale gold that evokes early-morning light and the energizing ritual of the first cup.

📦3. Packaging Design

Each variant uses subtle shifts in color accents and illustration to distinguish roasts while keeping the core structure consistent, making the line easy to navigate without fragmenting the brand. Demonstrating how the system holds up across materials, print finishes, and lifestyle scenes.

🛍️4. Branded Merchandise

Branded merchandise extends the SolBrew identity into everyday objects, turning the brand into part of a calm, wellness-focused coffee ritual beyond the bag itself. Items like mugs, tote bags, and reusable tumblers feature the icon, wordmark, and Sunrise Gradient accents, reinforcing recognition in both home and café settings.

📢5. Launch Poster & Social Media Pack

The launch poster and social media pack introduce SolBrew with bold, campaign-ready visuals that highlight the brand’s warm palette, icon, and wordmark. Together, they provide reusable layouts for announcing the brand, featuring key products, and sharing wellness-focused messaging across print, feeds, and stories.

SolBrew is a premium, earthy, modern visual identity ready for retail shelves, online stores, and lifestyle campaigns.