CLEARFLOW is a fictional, modern plumbing company designed to represent the next generation of local service businesses. The brand concept centers on a plumbing operation that leverages AI voice agents for 24/7 call handling, automated scheduling for instant job booking, and streamlined digital workflows to eliminate missed leads and slow response times.

Lovart AI (Design, Branding, Packaging & Social Mockups)

Build a visual brand system that:

Instantly communicates trust, reliability, and speed

Looks professional across trucks, uniforms, invoices, and digital ads

Supports lead generation and local visibility

Primary WordMark: A clean, modern sans-serif style that emphasizes clarity, strength, and easy readability at a glance.

Icon Mark: a minimal, geometric symbol that fuses a pipe-like form with a smooth, directional flow shape to suggest controlled water movement

Usage Logic: Optimized for vehicles, uniforms, invoices, and mobile screens

Color & Material Palette

A clean, modern system built around tones inspired by water, steel, and precision tools, giving the brand a technical yet approachable feel.

Primary: The primary deep blue (anchors the identity in trust and reliability)

Secondary: Clean White ((reinforces clarity and professionalism)

Accent: Steel Gray (strength and durability without feeling heavy or dated.)

Shift: Signal Green (Psychological cues of growth, responsiveness, and “go” energy)

Each application translates the core logo, color, and type choices into clear, legible touchpoints that make the company look organized, trustworthy, and easy to recognize in everyday neighborhoods and job sites.

Digital and ad visuals focus on clear, scannable layouts that spotlight key service benefits, pricing, and calls-to-action across Google ads, landing pages, and social placements.

Available for Brand Identity projects! If you’re ready to build a visual identity that looks credible, converts better, and actually FEELS like your business—let’s talk. ⬇️ Let’s work together. Start here ⬇️