Every child in every community should have the skills and confidence they need to make positive choices for their lives and their futures.

The Reading Partnership strives to create and deliver literacy-focused programs and resources to provide children and families with opportunities to be successful at all stages of life.

Drawing inspiration from the book Chicka Chicka Boom Boom, a favourite from my kindergarten days, and studying other literacy resources from young learners, I developed a character style I felt suited to the playful attitude of TRP's young learners and their families.

The goal of each character was to represent the real-life diversity we see in TRP's literacy program and classrooms to ensure readers would see themselves in the materials they're learning.

Though TRP has a lovely colour palette for their brand colours, I felt like the playfulness of their branding wasn't reflected enough in their past materials. Their website got the message across but there was a bit of disconnect with their learning materials as well as their social media.

My goal was to make things more consistent and engaging for the team. viewers and young learners.

Still staying true to the main brand colours but expanding the palette when it came to illustrations.