Customer Experience Design
Yvance Pereira
Context
Focus on Customer Journeys, Refund Processes, UI Design, and Content Marketing.
Main Tasks
UI Design
Wireframing: Creating wireframes to outline basic structures and layouts.
Mockups: Developing detailed visual representations of the interface.
Interactive Prototype: Building clickable prototypes to simulate user interaction.
UX Design
User Research: Conducting research to understand user needs and behaviors.
Benchmarking: Analyzing competitors and industry standards.
Workshops: Facilitating workshops to gather insights and ideas.
Persona, Scenario, and Customer Journey Definition
Creating detailed personas to represent target users.
Developing scenarios to illustrate user interactions.
Mapping out customer journeys to highlight key touchpoints and experiences.
Brand Design
Brand Identity Development: Designing logos, color palettes, typography, and visual assets.
Brand Guidelines: Creating comprehensive style guides to ensure consistent brand application.
Marketing Collaboration: Working with marketing teams to integrate brand messaging and visuals into campaigns and content.
This project encompasses a holistic approach to enhancing user experience and strengthening brand identity, ensuring a seamless and engaging customer journey.
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Posted Jul 25, 2024
Improved customer journeys and refund processes for Bosch Car Service through UX research, journey mapping, wireframes, interactive prototypes, UI design, brand identity, and marketing collaboration.
