Raisa - Brand Identity & Logo Design

Raisa, a brand founded and led by women, has a clear mission: to empower and uplift women globally. Raisa creates a space where women can explore, learn, and grow, fostering a sense of empowerment and self-discovery.

Started out by defining the brand keywords:

Each of the adjectives represented a sense of expression that was incorporated in the design aesthetic as well. Each is explained briefly below:

The logo's construction begins with a deep exploration of typographic elements, aiming to find the perfect balance between modernity and timelessness. The choice of fonts is carefully considered to convey a sense of confidence and individuality.

For easy reference, please keep a whitespace of 20 px around the entire logo. This ensures proper breathing room around the logo & keeps elements from overlapping the logo.

The primary logo is always placed on white or black background with Raisa Golden and Raisa Embrace colored logos.

The secondary versions can be placed on any colored background with a white Raisa logo or with the original color scheme on grey background.

Tertiary colors are alpha and beta black/white.

The color palette for the logo is thoughtfully selected, incorporating pastels that represent the energy and vitality of Raisa's mission.

This mark serves as a powerful visual representation of the progress and transformative power of women in dismantling patriarchal norms. It symbolizes the empowerment and inclusivity that Raisa stands for, showcasing the diverse talents and achievements of women in every field.

Each element within the logo celebrates the contributions and aspirations of women, illustrating their significant presence and impact in all aspects of society.

The Social Mark logo stands as a testament to Raisa's belief in the limitless potential of women, encouraging a future where gender equality and opportunity thrive.