Economic Report Project. I planned,co-wrote, edited and launched







In my Head of Marketing role at africon, I managed the whole process of producing a special Africa Economic Report, which was unveiled 8th German-African Economic Forum NRW in Dortmund.

This report is authored by africon (a management consultancy with a sole focus on Africa), and some of the insights also came from ABiQ (the leading business intelligence platform that tracks business opportunities and supply chain activities across the Middle East and Africa markets). This was also in cooperation with German-African Economic Forum NRW, Auslandsgesellschaft.de and die Landesregierung Nordrhein-Westfalen.

About the report

The report took a closer look at Africa’s growing business scene. The report explored the many opportunities and new trends shaping the continent’s economy as it develops.

Through meticulous analysis, insightful commentary, and firsthand experiences, we provided an understanding of Africa’s economic trajectory and the factors shaping its future. the report navigated the multifaceted dimensions of Africa’s markets, from industries to regulatory frameworks to innovative ventures to sustainable practices.

Whether you are a seasoned investor seeking new opportunities, a leader exploring strategic expansion, or a policymaker charting the course for economic prosperity, this report offers actionable insights and strategic perspectives tailored to your endeavours in Africa.

Read more https://africon.de/en/africon-releases-special-africa-economic-report-exploring-the-business-potential-of-the-next-frontier/

My role in this project

• I wrote 1/3 of the report
• I coordinated my team to make contributions
• We fact checked all the figures
• I edited the report
• Liased with the graphic designer on how the report would look like
• Liaised with my team to get the reports printed in Dusseldorf
• Unveiled the report at the event together with my team
• Content marketing: Distributed the report on social media and created opt-ins for people to download the report
• Wrote the blogpost to promote the report.
• Analytics and measurement of success of the report

Some snippets of the report