The Company 💄:
Tower 28, a beauty brand that specializes in cosmetics + skincare for sensitive skin.
The Project (Spec Ad):
- Copy for homepage—above the fold
- Product description for Swipe Serum Concealer
- Product description for BeachPlease Cream Blush
- Product description for OneLiner Lip Liner
Other details:
- Wrote compliant copy that's concise and playful
Copy for homepage—above the fold
Heading: Makeup that your skin will love (goodbye breakouts)
Subheading: Designed with your skin’s health in mind :) Makeup + skincare that prioritizes non-irritating ingredients. Everyone’s welcome to the sensitive skin club.
Product description for Swipe Serum Concealer
Product Copy:
Swipe. Blend. Gorgeous skin.
Our serum-like concealer delivers medium coverage + high hydration. Its lightweight, natural finish = no clinging to pesky dry patches.
Sensitive skin safe, of course.
Product description for BeachPlease Cream Blush
Product Copy:
An easy-to-blend cream blush (for a year-round, summer glow).
Apply to cheeks + lips for a radiant finish. Use a light hand for a sheer wash of color, or build it up for a beachy flush.
Oh, and did we mention it’s silicone-free?
Product description for OneLiner Lip Liner
Product Copy:
A 3-in-1 creamy liner with high pigment. Easily glide over lips, eyes, & cheeks for a sun-kissed look.
OneLiner’s superpower is *definitely* versatility.
Extra deets: Matte finish with a hydrating feel (thanks shea butter and marula oil)!
