The Company 💄:
Tower 28, a beauty brand that specializes in cosmetics + skincare for sensitive skin.
The Project (Spec Ad):
Create compliant copy that's concise, playful, and value-driven for Tower 28's homepage and product descriptions.
Deliverables
Copy for homepage—above the fold
Product description for Swipe Serum Concealer
Product description for BeachPlease Cream Blush
Product description for OneLiner Lip Liner
Copy for homepage—above the fold
Mock-up created with Canva. Used screenshot of Tower 28 website.
Heading: Makeup that your skin will love (goodbye breakouts)
Subheading: Designed with your skin’s health in mind :) Makeup + skincare that prioritizes non-irritating ingredients. Everyone’s welcome to the sensitive skin club.
Product description for Swipe Serum Concealer
Mock-up created with Canva. Used screenshot of Tower 28 website.
Product Copy:
Swipe. Blend. Gorgeous skin.
Our serum-like concealer delivers medium coverage + high hydration. Its lightweight, natural finish = no clinging to pesky dry patches.
Sensitive skin safe, of course.
Product description for BeachPlease Cream Blush
Mock-up created with Canva. Used screenshot of Tower 28 website.
Product Copy:
An easy-to-blend cream blush (for a year-round, summer glow).
Apply to cheeks + lips for a radiant finish. Use a light hand for a sheer wash of color, or build it up for a beachy flush.
Oh, and did we mention it’s silicone-free?
Product description for OneLiner Lip Liner
Mock-up created with Canva. Used screenshot of Tower 28 website.
Product Copy:
A 3-in-1 creamy liner with high pigment. Easily glide over lips, eyes, & cheeks for a sun-kissed look.
OneLiner’s superpower is *definitely* versatility.
Extra deets: Matte finish with a hydrating feel (thanks shea butter and marula oil)!
