Gen-Z Newsletter for Fiveable (470k subscribers) ✨

I developed + wrote "FYI" — a weekly newsletter for 470k+ subscribers

Company: Fiveable, an ed-tech company

Audience: Gen-Z students across the country

Goals: Provide value to students, humanize the brand, and establish credibility.

Programs used: Mailerlite, Canva, Figma, Notion

✨Some highlights✨

Achieved a consistent 45-50% open rate (psst. 18-30% is considered stellar)

Developed newsletter format to have a range of entertaining, helpful, and uplifting content

Worked with design team to create an aesthetic, on-brand email template

Cultivated engagement/community with our audience (we received replies EVERY week from our users who love the newsletter)

Crafted high quality content that our audience can digest quickly. They're a busy group of people, so we adapted our newsletter format accordingly.

The format:

Quick Intro :)

Updates on what Fiveable is working on

Introspection Corner (mindfulness + well-being tips)

Slack Chronicles - funny screenshots from Slack to build authenticity.

Here's a fan-favorite* you can read:

Newsletter #9: self-disclosure + vulnerability

*aka my favorite!

If you want to read them all... (wow, thanks!)

Newsletters #1-23 are by me :)