Gen-Z Newsletter for Fiveable (470k subscribers) ✨
Alexia R
Email Marketer
Content Writer
Email Newsletter Writer
I developed + wrote "FYI" — a weekly newsletter for 470k+ subscribers
Company: Fiveable, an ed-tech company
Audience: Gen-Z students across the country
Goals: Provide value to students, humanize the brand, and establish credibility.
Programs used: Mailerlite, Canva, Figma, Notion
✨Some highlights✨
Achieved a consistent 45-50% open rate (psst. 18-30% is considered stellar)
Developed newsletter format to have a range of entertaining, helpful, and uplifting content
Worked with design team to create an aesthetic, on-brand email template
Cultivated engagement/community with our audience (we received replies EVERY week from our users who love the newsletter)
Crafted high quality content that our audience can digest quickly. They're a busy group of people, so we adapted our newsletter format accordingly.
The format:
Quick Intro :)
Updates on what Fiveable is working on
Introspection Corner (mindfulness + well-being tips)
Slack Chronicles - funny screenshots from Slack to build authenticity.
Here's a fan-favorite* you can read:
Newsletter #9: self-disclosure + vulnerability
*aka my favorite!
If you want to read them all... (wow, thanks!)
Newsletters #1-23 are by me :)
