Gen-Z Newsletter for Fiveable (470k subscribers) ✨

I developed + wrote "FYI" — a weekly newsletter for 470k+ subscribers

Company: Fiveable, an ed-tech company

Audience: Gen-Z students across the country

Goals: Provide value to students, humanize the brand, and establish credibility.

Programs used: Mailerlite, Canva, Figma, Notion

✨Some highlights✨

• Achieved a consistent 45-50% open rate (psst. 18-30% is considered stellar)
• Developed newsletter format to have a range of entertaining, helpful, and uplifting content
• Worked with design team to create an aesthetic, on-brand email template
• Cultivated engagement/community with our audience (we received replies EVERY week from our users who love the newsletter)
• Crafted high quality content that our audience can digest quickly. They're a busy group of people, so we adapted our newsletter format accordingly.



The format:

1. Quick Intro :)
2. Updates on what Fiveable is working on
3. Introspection Corner (mindfulness + well-being tips)
4. Slack Chronicles - funny screenshots from Slack to build authenticity.

Here's a fan-favorite* you can read:

Newsletter #9: self-disclosure + vulnerability



💌 being known, self-disclosure, & getting locked out

💌 being known, self-disclosure, & getting locked out

Newsletter #9!





*aka my favorite!

If you want to read them all... (wow, thanks!)

Newsletters #1-23 are by me :)



FYI by Fiveable - Past Releases

FYI by Fiveable - Past Releases

✧ Updates in the Fiveable Universe ✧ The Introspection Corner (wellness, mindfulness, & more!) ✧ & Slack Chronicles!