Creature From The Point | Rebranding an online store

“Creature From The Point” is a handmade craft store from Pittsburgh, PA. They emphasised the idea that the vibe they want to give is that the shop is run by a Cryptid, so together we invented “The Creature From The Point”, an unknown monster living at The Point, a convergence of three rivers in Pittsburgh, and that became the basis of the branding. The tentacles form the shapes of the fountain at The Point, and the colours are reminiscient of murky lagoons and swamps, which while not reflective of The Point, maintain that “Cryptid” look.