Clockwork Prism | Rebranding for a Video Production Company

Clockwork Prism is a video production company based in the North East of England. Since they have just relocated from the Midlands, they decided that the time was right to rebrand and start this new chapter with a fresh new look.

When talking with CWP, they made clear their values of clarity, communication and collaboration, working with their clients to ensure that they get the media solution that works for them, be them corporate, a charity or a couple wanting their wedding documented.

They also spoke of the desire for their logo to make it clear what it is they do, as their old one was too abstract. We spoke however of avoiding cliches such as Video Cameras on the finished logo. So instead we balanced the symbolic with the concrete, using these two Play Buttons to create a CWP monogram, that doubles as two videos being edited together, with the interlocking parts looking like Clockwork.