For Mark Anderson's short-term social media project, I conducted an in-depth analysis of his audience and crafted content tailored to resonate with his target demographic. This included creating engaging posts, utilizing trending hashtags, and running A/B tests to optimize the performance of each campaign. By focusing on both organic reach and strategic engagement, I not only grew his social media following by 15% in two weeks but also increased overall interaction rates, helping Mark's brand become more visible and connected with his audience.