Traffic and Sales Analysis:

This chart visualizes the performance metrics of a passive e-commerce campaign over a period from mid-February to mid-March. The solid blue line represents daily sales, while the yellow dashed line indicates daily social media engagement.

Key trends highlighted include:

Sales Peaks: Noticeable spikes in sales occurred on February 21, February 26, and March 7.

Engagement Variations: Social media engagement showed significant fluctuations, with peaks aligning with or slightly preceding the sales peaks, indicating a correlation between social media activity and sales increases.