Brooks Run Club UK

ART DIRECTION | MOTION | PRODUCT DESIGN | UI/UX

Together with the guys at Mellor&Smith, I had the privilege of fully designing the website for Brooks Run Club UK, managing the project through every stage of the design process. This included research, wireframing, prototyping, and final execution, ensuring a seamless user experience and a visually engaging interface that aligned with the brand’s identity. My work focused on creating a platform that resonates with the club’s active community while meeting functional and aesthetic goals.

In addition to the website, I contributed to various supporting projects, including producing a promotional video. My responsibilities included developing detailed storyboards to guide the narrative and visual direction, resulting in an engaging and cohesive final product.

I also designed other marketing collaterals, such as digital display ads and banners, ensuring consistency across platforms and maintaining brand integrity. These projects further showcase my ability to handle diverse design needs, from strategic concept development to final execution.

The Brooks Run Club is a membership program by Brooks Running that offers various perks to enhance your running experience. Members enjoy benefits such as free express shipping, annual birthday gifts, early access to new shoes and sales, engaging games with prizes, and discounts on apparel as a welcome offer.

To celebrate the launch of BRC in the UK and Europe, we created a promo video showcasing the campaign. I was involved in concept development and scripting, as well as designing the storyboard and delivering it to the animator.