Problem Statement: Oriflame wanted to increase its revenue and gain market share with a younger female audience, positioning the brand as the beauty partner of choice.

Solution: To achieve its goal of increasing revenue and gaining market share with a younger female audience, Oriflame Nigeria developed a marketing strategy that was centred around engaging the target audience at relevant touchpoints. This was achieved by effectively positioning the brand in creative and relevant ways to form lasting connections with the audience. The ultimate aim of the strategy was to gain pocket share, which would be a key indicator of its success in the market. By focusing on the target audience and crafting a strategy that resonated with them, Oriflame Nigeria was able to successfully position itself as the beauty partner of choice, and ultimately achieve its revenue and market share goals.